Watch on Demand: Session 4 of the NHS APA Conference 2025
- Daniel Newton
- 4 days ago
- 1 min read
About the session
This presentation explores what stigma is and how it affects different groups across society. Speakers will share insights from the 'See Beyond – See the Lives – Scotland' anti-stigma campaign, which they have led since 2019, highlighting its aims, impact, and key learnings. The session will also consider the role of the media in shaping stigma and showcase related initiatives that contribute to wider understanding and change in this field.
Session Agenda
What is stigma and how does it impact people? Stigma is judgement and it affects people who experience addiction, including their families and friends.
An anti-stigma campaign: A detailed look at the "See Beyond, See the Lives, Scotland" campaign.
How does the media affect stigma? Examining the role of media reporting and representation.
Examples of other work around stigma: Including peer research and drug checking services.
Implications and learning for the field: Recommendations for language, advocacy, and workplace training.
Watch the session
