top of page

#StigmaKills: Free Downloadable Campaign Resources

Since its launch in February, we have seen our #StigmaKills campaign go from strength to strength, and the NHS APA would like to thank everybody who has supported us so far in our pledge to end stigma.

So that you can show your support and share the important message of our campaign, we have created a host of assets available for you to download to further show your support across your websites, organisations and social channels.


If you would like to show your support for our #StigmaKills campaign, please find a list of downloadable resources below.


Supporter Badges

To show your support for the campaign on your website, newsletters or social media please download one of our 'proud supporter' badges. You can also upload these as your profile picture on any social platform (one size fits all)

To download the badges, please use this link.


Campaign Social Media Posts & Graphics

If you would like to show your support for the campaign on social, please see sample tweets and campaign graphics below.

Step 1: Download the graphic by clicking the download graphic link below.

Step 2: Copy and paste the content

Step 3: Post to relevant social channel

Please note that the examples provided are for use on Twitter, size variations for other social channels can be downloaded further down the page.

We all know someone who's experienced #addiction, from substance misuse to gambling or gaming addiction. Together, we need to encourage others to #SeeThePersonHearTheirStory.

Visit the @NHS_APA website to find out more:


Addiction does not discriminate. No matter your age, income, ethnicity, religion or gender, #addiction affects people from all backgrounds.

Find out more @NHS_APA:


The first step we need to take to stop #stigma is to start thinking about our words & actions & encourage others to do the same. Visit the @NHS_APA website to find out more about how you can play a part in breaking down #stigma:


The @NHS_APA #StigmaKills campaign challenges each and every one of us to reflect on our attitudes and behaviours towards people who experience #addiction. #Stigma needs to stop - but we can't fight it alone.


Changing the language you use can make a huge difference to the person you’re speaking about. Instead of using derogatory terms, #SeeThePerson behind the addiction and treat them with respect and dignity.


Instead of judging someone for their #addiction, consider why they might be ill. Addiction can be linked to trauma & adverse childhood experiences.


Sometimes, simply asking someone if they are okay opens a door that can empower that person to take the first steps into seeking treatment for their #addiction.


To learn more about what we can do to end stigma together watch the full @NHS_APA #StigmaKills campaign video


Download Video (or click on the 3 dots)

Access the full suite of campaign social media assets, or select your specified platform from the list below:


Campaign Hashtags





Email Footer

You can also download our email footer to show your support for the campaign.


Campaign Posters

You can also download and print our campaign posters to show your support for the campaign around the workplace.

bottom of page